Welcome to mad&ad

I’m Mike Amaditz, a hands-on creative/art director with 25+ years of experience in brand design (and redesign), advertising, marketing, editorial, print, and digital experiences. I’ve worked in the nonprofit and for-profit worlds—from building integrated in-house creative teams to leading rebranding efforts and campaign work across channels and across the globe. mad&ad is a snapshot of that range.

Welcome to mad&ad

I’m Mike Amaditz, a hands-on creative/art director with 25+ years of experience in brand design (and redesign), advertising, marketing, editorial, print, and digital experiences. I’ve worked in the nonprofit and for-profit worlds—from building integrated in-house creative teams to leading rebranding efforts and campaign work across channels and across the globe. mad&ad is a snapshot of that range.